bbc questions

http://www.bbc.co.uk/i/b01gk5l5/

 1) various techniques used to establish genre. They use fast editing to show the headlines, and we hear short quotes from people on the news which summaries the stories which informs the audience however it also makes audiences want to stay and watch more. They also use the idea of "news worthy" as they do short but punchy headlines again making the audience want to hear more. Another technique they use is voice over as the presenter at the beginning is doing the voice over for the headlines, which shows the sense of a reliable narrator as we know who is doing the voice over. Also the use non-diegetic music, as they use the same theme song every time which makes audiences recognize the brand. The use of the "shaky" camera on certain stories gives a sense of realism to the news, reflecting the news story being raw and new. For the mise-en-scene the clothing of the presenter is sophist-acted and classy giving the sense of BBC being serious and showing the sense of BBC being classy as its been around for a long time. Furthermore they use a lot of mid shots, to give the sense of a natural idea. To show the sense BBC is PSB, and is there to inform, educate and entertain.

 2) in the extract young people are subtly being represented in a bad way. As the first headline, meaning the most important headline is about contraception pills should be sold to girls young as 13. Showing a sense of the hypodermic needle as parents will just inject this information about their kids and other youth. Furthermore it shows a sense of gate keeping as BBC is erasing other aspects of the youth and is prioritising the negative about the youth. Where also they mention England got the most amount of of teenage pregnancy, which represents youth in a bad way as they are talking about the negative aspects of the youth but not the positive. Also we see the relationship between parent and child being represented positively such as the idea of the mother talking showing her daughter things about pregnancy reflects the ideologies of familial. We see how BBC is interviewing people from different ethnic races reflecting the sense of a diverse society and connecting to a larger audience. Also we see how stereotypical the news is reported, as we see the man being in the pharmacy "working" talking about negative aspects of selling contraception to young girls. And then we see the women being the person looking after the kids etc. Reflecting typical parental roles.


 3) The text is typical of BBC output. Also the use non-diegetic music, as they use the same theme song every time which makes audiences recognize the brand. Also the way of presenting the headlines as they show the first one as most important and then the rest. Also they use of voice over as the presenter we first see reads us the headlines showing that sense of "reliable narrator". Furthermore the use of the same old use of colours E.g the red and white where the red stands out reflecting BBC standing out and being different from the other news channels. Also the use of mid shots reflecting this natural idea to the whole news channel.

C.O.D questions

Media forms
The trailer uses various codes and conventions.

Such as at the beginning we see how they show different features of the game, gaining interest of the audience and convincing them to buy the game and reflecting the genre of the text. Also they use fast editing to show the different locations in the game. The use of Point of view shots to make the audience feel they are playing the game already, which brings a connection between the audience and the game. Showing the best aspects of the game for example. the high octane scenes sending this excitement about the game for example all the action in the game. Lastly the use of parental guidance at the beginning of the trailer showing the sense of violence and strong language etc.

Media representations


There is a oppositional and preferred view on how war is represented in the trailer. As preferred view could be that they are showing war in a positive way as they are combining a globalised topic with gaming  showing that they are actually promoting the topic to young people not only informing them but also entertaining them with the game. However a oppositional view would be that they are "commercialising" the topic of war, where it is a more patriotic idea C.O.D is promoting the violence and competition aspect of it whereas war is more about patriotism showing a negative representation of the war.

Media institution's 


The game is typical of the gaming industry. As at the end of the trailer we see how they show the "xbox 360" logo which brings out brand name, which in some audiences brings out brand loyalty which encourages them to buy the game. Also we see how they use words such as "the world" which shows a sense that C.O.D has its own virtual world which encourages people to be part of the world. Also it shows a sense of American ideologies e.g the plane crashed which says "american airlines". Lastly the sense of the different features and multilayer.

Media audiences


With the idea of the game having violent aspects and the soldiers being male. It shows a sense of patriarchal ideologies which appeals more to men. Also the multi player mode shows the idea of social integrative needs as it gives a chance for the players to concept with each other. Also for the socio-economic demographic people from the higher end would be more attracted as the consoule and gamining etc which is a high price, the middle class will be able to purchase it.

New girl

what types of values does the extract promote?

Part of me video

Who does this text appeal to?

Safe and sound music video

How does the extract represent itself as a part of film promotion?

Valentina perfume ad analysis

What techniques does the advert use to convince the audience to buy the perfume?

Katy perry Part Of Me Film Trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


They use various techniques to persuade the audience to watch the film.


As the first technique is semiotics, as from the institution logo at the beginning of the trailer we see “Mtv films” being shown. Which triggers a sense of expectations in the audiences as mind as “Mtv” has done movies such as Justin Bieber's "Never say Never" it brings the idea of having similarities . As also brand loyal audiences of Mtv will be attracted to watch the movie.


Furthermore they use parallel sound to enhance the emotion and mood of the scene. Such as they use non-diegetic music when the topic of her divorce comes up she plays her song "firework" but in a slower pace reflecting the sadness. However then when she talks about coming out from that we see her playing it in a high paced version showing how she is bursting out like a firework. Also they use lighting to reflect the mood such as we see high key lighting at the beginning to show happiness and good moments in life, but after the divorce we see low key lighting and a sudden change showing the sudden twist in her life. 


Also the camera shots. Such as the long shot of the concerts shows how everything is in that moment. Also other shots such as the low angle shot after she has over come her sadness on divorce makes us as the audience look up to her. Also the editing we see alot of fade in's when it comes to the sad moments and a lot of fast cut's to reflect her fast happy life such as her touring etc.. 


There is also a sense of voyeurism as we have exclusive insight on her private life. As for example the shot which is peaking through the door. Which gives the audience a sense of privilege as we are getting a insight. Also there is a sense of the narrative theory as we have the equilibrium where she has all these achievements then the disruption of the divorce then she overcome that and has a equilibrium again.  As also the audience will be able to relate to her as she has normal highs and lows just like us making us identify with her. 


Moreover there is a the News worthy theory as we see headline such as the" first women to achieve five singles". Giving her a U.S.P as she "better" then all the other contemporary artists. Also she can be see has a positive role model for women as she is a women and has dominated the charts as the music industry is known to be "male dominated". 


And the camera movements shows a sense of realism. As when she starts talking about her past we see how they use a hand held camera showing old footage of her. Which then shows a hybrid of two genres such as Bio pic and documentary which attracts to different audiences.


Lastly we see how audience might gain affective needs from this, as the whole up and downs in her life audience might be able to relate to the whole mood and the feelings she going through. Also we see how this can give escapism as well with the whole fantasy theme and concert footage. And also they can gain social integrative needs as it can attract friends and family who went to the concert to watch it and relive it again or to come together and watch it if they missed it. Furthermore we see the use of cross media  of E-media and moving image. As we see at the end of the trailer it talks about twitter, website etc. which attracts silver surfers and also younger audience to interact with each other on the topic.