Saturday, 3 December 2011

Super 8 marketing review

Moving Image
- Cinema - the first trailer was shown with iron man 2 as it has a similar genre = http://www.youtube.com/watch?v=vpzUCA5i6zY


Talk show- David Letterman talk show had Kyle Chandler on the show (Joes father) http://www.youtube.com/watch?v=sTODKKQ9bq0


Print



e-media
-official website- http://www.super8-movie.com/
downloads- iphone app
Album soundtrack
Youtube

Print image
the industry uses varies ways to promote a film, such as magazines covers, interviews and most importantly posters, which is very effective as for example this poster of super is uses, a long shot and has more dark 
lighting (enigma codes) to show suspense to the audience, furthermore also we don't see the actors faces by the what we see we know they are children and also "Steven Spielberg  tells us it is going to be his typical Si-fi movies, as we see that from the futuristic lighting and also from the tag line "it arrives" where the word "it" signifies it could be alien as we have previously seen in a typical Steven Spielberg movie,the audiences are families as Steven Spielberg films tend to be about children and have super natural elements making the children wanting to see the film meaning parents will have to come therefore making it a family audience.
print media can reach out to many people, however as mostly young people e.g teenagers are more into "lean foward media" meaning a more older generation of a higher economic band would be into print media such as Broadsheets as it is for the A band who are more literate. However this actually doesn't give a chance for the audience to interact however now audiences use the information as they like (gratifications) so they can use this information for how they like for example in print they might use the information for cognitive needs (gaining knowledge and information), to gain more knowledge about the movie.Making it targeted towards the band a-b as they are more of a middle class and tend to be more literate and are into print media. This platform would interact well with E-media as you can have articles online as more people are into "lean forward media" by putting the same article on-line they will be gaining a larger audience. furthermore it could be in decline as people have to pay £1-2 for a magazine to read one article not making it a value for money, as they can go on-line and read the same article for free. Moreover by the poster a more white background would be attracted to the movie due to the characters and also the setting which is USA and how their lifestyle is also a older audience would be attracted to it as "super 8" is a old camera making them identify with it and feel they can relate to the time zone, as they will feel they are "back in their childhood".

Effectiveness
using print media, as posters it can be effective such as this poster has allot of enigma codes which could generate a eagerness in the audience to go and see the trailer and watch the movie itself which could be a representation of could marketing, however other print media such as magazine interviews or newspaper articles could be considered less effective as according to a "press gazzatte" website film magazine sales have dropped by 23.3% showing how less effective it has become furthermore as super 8 is more of a child oriented movie they should be promotion in a more interactive land scape, as also people are becoming more interested in "lean forward media". moreover it is also not cost effective as E-media is free promotion can be done cheaper and the message can be sent to larger audience however it is hard as not allot of people actually read magazines and the institution has to pay for it making it a loss for them as the advertising has not been effective.as the print industry is going into decline.

Moving image 

another good example of moving images could be interviews, award appearances and trailers/TV spots. TV spots can be effective as they can be shown in between the most views TV programs e.g In america, american idol however it also needs to be in between the most appropriate as you would not show super 8 trailer during the adverts of Jersey shore as for the content and the timing. the super 8 trailer was shown in-between a family program as it needs to target its audience  however TV spots are good, as for this one it lasts about 31 seconds and contains allot of quick jump cuts showing 2-3 second of a scene as we have the
alien coming out of the train however we don't see the alien which creates enigma codes and a excitement within the audience to watch this movie, furthermore it also contains images of the army and the children, and allot of futuristic lighting mixed with dark lighting, where the army gives the idea of Binary opposition of humans VS aliens, telling us it is a typical Si-Fi speilberg movie, gaining its target audience, moreover we see the children and the father which helps the audience identify with their character as the parents will relate to the father and the children to the children from the movie, ,making them wanting to watch the movie as they feel they can "relate" to the target audience. it is different to print as Print just shows one image and audiences have to gather information from that one image however moving image shows you different images and gives you a clearer idea of the movie giving the audience more excitement.
Moving image can relate to many audiences however it depends where it is shown such as it is shown on the internet more teenagers will be attracted to it however if you show it on a channel that is targeted at a specific audience then that audience will be attracted. For example a cartoon tv show on CBBC will attrat children. so it depends however moving image crosses over with other platforms such as YouTube which is a website for videos(moving image) but is online (E-media) , futhermore it can lead to interacivity as if the video is on their offical youtube page then the offical adminstrators can reply to the comments that are left on the trailer. moreover depending where you show the trailer could lead to which audiences are attracted such as showing the trailer on Mtv would attract a more lower economic band as more younger audiences such as students who come in the E band will be attracted to the channel,not reaching its target audience as the audience is mostly Families. Audiences can participate as they can make their own trailer the upload it showing interaction between audiences and the movie, making them more intrested in the movie as they feel invovled, making them remember the movie better showing a good way of promoting. Again this will cross over well with E-media as they can put this trailer on you tube and other websites where mostly audiences gain information about a movie, making it more effective and gaining a wide range of audience. From the trailer more of family's would be the audiences due to the characters E.g father, son etc. also parents will be able to identify with the camera "super 8" making them feel back into their childhood due to the time-zone. more of a american audience will be able to identify with the movie due to the setting and also the racial background being all white furthermore also they can relate with the "american army" and the whole norms of the place.
Effectiveness
Tv in general has been in decline as most of the programs are now available online people are now watching Tv less. as according to BARB in general a person now watches a amount of 29 hours where as in Jan 2010 the average was 31 hours showing a reduction of 2 hours sounding it may not be much but in general that is a about 2 hour programs and 4 half hour programs shows 1 hours of advertising not being effected showing how people now are watching t.v less, and watching more on-line. as also marketing in television is very expensive such as 30 second slot in U.S.A x factor is about $500,000 shows how expensive it is to get Tv spot in a well known show as by putting it in-between mostly watched programs is very expensive. also viewers of awards have dropped as according to Wikipedia MTV awards 2010 lost about 1 million viewers showing how also marketing in Awards is also slowly becoming less effective as people are also watching awards less. However interviews in a well known chat show is effective such as Letterman which gains 1-2 million viewers showing how effective it can be as people will gain more knowledge about the movie and the marketing and will be attracted to go and watch the movie.

E-media
There are many ways for super 8 to promote itself in e-media such as Youtube, social network, itunes and official websites etc.. however a good example good be Super 8 social networking sites, where they are available on Facebook and Twitter. on this page on Facebook there is many information about the stars, movie, the new dvd and access to videos, where as on the twitter page there are tweets about the movie and stars. where the Facebook page has around 500,000 likes on twitter there are about 16,000 followers reflecting a big fan base on the internet. E-media is a very good platform as here audiences have a place to express their feelings in various ways, making the audience feel part of the promotion making it more memorable to them E-media will be more appealing to the "E" band which consists of students etc.. as students and young teenagers tend to be more "tech friendly", and more active on social networks where more promotions of movies take place


Effectiveness
e-media is very effective especially in the past 10 years as how technology has changed. it is very effective as now people are more into "lean foward media" as according to a on-line article on nielsen.com where they say about 3 hours average does a teenager use the internet. reflecting how big of platform it is, also it is cheaper as with one click the message can be sent to thousands of people such as a status on the super 8 facebook page can be seen instantly by 500,000 people, also it gives a chance of interactivity as on twitter the actors have a official account where the audience can tweet them and they can tweet back reflecting interactivity as before media institutions used to say informations and then people used to accept it however now people question it, also audiences can now go on their official website and check information, watch trailers and also make their own trailer again shows a sign of interactivity. furthermore now technology is converging such as the iPhone where super 8 made a app on the iPhone where you can record videos with the effect of a super 8 camera again widening its marketing strategy and audience as it was in the top 10 free app s which gives different people to try it out.  Also it gives a chance for audiences and fans to feel part of the marketing as there are many fan sites and fan trailers and reviews.








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