Essay planning

Consider the reasons media products from your case study are present across a range of media platforms 

introduction

in this essay i will be discussing the reasons why super 8 is present across a range of media platforms....

-to reach their target audience and a wider range

- for example young teenagers are more into "lean forward media"

media platforms and the advantages

there are various advantages in using various media platforms, as in the over saturated market every institution wants their film to stand out to the audience. So to stand out they use a variation's of platforms.

variation- targets different socio-economic bands, gender and age.

E-media

social networking sites

-cheaper

-faster "as if they have 100,000 thousand fans on Facebook by updating a status instantly 100,000 people are aware what's going on in the promotions"

-reaches a lower band audience E so the lower economic band is covered

-reaches a younger audience as they are into "lean forward media" - which could lead to pester power.

-interaction audiences feel more involved which could bring out the uses and gratification need of social integrative-leading to friends and family discussing about the movie- for example hash tagging on twitter. and also gives the audience a chance to discuss and ask questions with the actors and institutions breaking the barrier between institution's and audience.

-globalization-  audiences round the world

convergence

Moving image

trailers

- gives more information about the movie- best bits are shown

- "lean back" and "lean forward media" such as it is available on TV and internet

- tv spots- reaches variation on audiences for example showing it after a supernatural show or family show

- uses and gratification-  identification- the characters for example family character or escapism and entertainment- such as homage to Spielberg brings old fans

- can reach high/low economic band depending on which channel or website the trailer is shown

-old/younger audience such as it is avialble on-line and TV (Cross media)

-narrative- Propp

print media

 billboard( posters)

- lean back - you pass the billboard- therefore the information comes to you

- high economic band- billboards on a high way- cars

- teases the audience to find out more information- snowball effect such as audiences want to find more and use other platforms E.G watch the trailer.

- enigma codes

- cognitive needs- gives knowledge and information

in conclusion

reason for being present is to attract various audiences

...

save money, stand out, cross media

- but are more present in e-media

- faster, cheaper, 

moving image/print

-costly

least effective

and in decline