bbc questions

http://www.bbc.co.uk/i/b01gk5l5/

 1) various techniques used to establish genre. They use fast editing to show the headlines, and we hear short quotes from people on the news which summaries the stories which informs the audience however it also makes audiences want to stay and watch more. They also use the idea of "news worthy" as they do short but punchy headlines again making the audience want to hear more. Another technique they use is voice over as the presenter at the beginning is doing the voice over for the headlines, which shows the sense of a reliable narrator as we know who is doing the voice over. Also the use non-diegetic music, as they use the same theme song every time which makes audiences recognize the brand. The use of the "shaky" camera on certain stories gives a sense of realism to the news, reflecting the news story being raw and new. For the mise-en-scene the clothing of the presenter is sophist-acted and classy giving the sense of BBC being serious and showing the sense of BBC being classy as its been around for a long time. Furthermore they use a lot of mid shots, to give the sense of a natural idea. To show the sense BBC is PSB, and is there to inform, educate and entertain.

 2) in the extract young people are subtly being represented in a bad way. As the first headline, meaning the most important headline is about contraception pills should be sold to girls young as 13. Showing a sense of the hypodermic needle as parents will just inject this information about their kids and other youth. Furthermore it shows a sense of gate keeping as BBC is erasing other aspects of the youth and is prioritising the negative about the youth. Where also they mention England got the most amount of of teenage pregnancy, which represents youth in a bad way as they are talking about the negative aspects of the youth but not the positive. Also we see the relationship between parent and child being represented positively such as the idea of the mother talking showing her daughter things about pregnancy reflects the ideologies of familial. We see how BBC is interviewing people from different ethnic races reflecting the sense of a diverse society and connecting to a larger audience. Also we see how stereotypical the news is reported, as we see the man being in the pharmacy "working" talking about negative aspects of selling contraception to young girls. And then we see the women being the person looking after the kids etc. Reflecting typical parental roles.


 3) The text is typical of BBC output. Also the use non-diegetic music, as they use the same theme song every time which makes audiences recognize the brand. Also the way of presenting the headlines as they show the first one as most important and then the rest. Also they use of voice over as the presenter we first see reads us the headlines showing that sense of "reliable narrator". Furthermore the use of the same old use of colours E.g the red and white where the red stands out reflecting BBC standing out and being different from the other news channels. Also the use of mid shots reflecting this natural idea to the whole news channel.

C.O.D questions

Media forms
The trailer uses various codes and conventions.

Such as at the beginning we see how they show different features of the game, gaining interest of the audience and convincing them to buy the game and reflecting the genre of the text. Also they use fast editing to show the different locations in the game. The use of Point of view shots to make the audience feel they are playing the game already, which brings a connection between the audience and the game. Showing the best aspects of the game for example. the high octane scenes sending this excitement about the game for example all the action in the game. Lastly the use of parental guidance at the beginning of the trailer showing the sense of violence and strong language etc.

Media representations


There is a oppositional and preferred view on how war is represented in the trailer. As preferred view could be that they are showing war in a positive way as they are combining a globalised topic with gaming  showing that they are actually promoting the topic to young people not only informing them but also entertaining them with the game. However a oppositional view would be that they are "commercialising" the topic of war, where it is a more patriotic idea C.O.D is promoting the violence and competition aspect of it whereas war is more about patriotism showing a negative representation of the war.

Media institution's 


The game is typical of the gaming industry. As at the end of the trailer we see how they show the "xbox 360" logo which brings out brand name, which in some audiences brings out brand loyalty which encourages them to buy the game. Also we see how they use words such as "the world" which shows a sense that C.O.D has its own virtual world which encourages people to be part of the world. Also it shows a sense of American ideologies e.g the plane crashed which says "american airlines". Lastly the sense of the different features and multilayer.

Media audiences


With the idea of the game having violent aspects and the soldiers being male. It shows a sense of patriarchal ideologies which appeals more to men. Also the multi player mode shows the idea of social integrative needs as it gives a chance for the players to concept with each other. Also for the socio-economic demographic people from the higher end would be more attracted as the consoule and gamining etc which is a high price, the middle class will be able to purchase it.

New girl

what types of values does the extract promote?

Part of me video

Who does this text appeal to?

Safe and sound music video

How does the extract represent itself as a part of film promotion?

Valentina perfume ad analysis

What techniques does the advert use to convince the audience to buy the perfume?

Katy perry Part Of Me Film Trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


They use various techniques to persuade the audience to watch the film.


As the first technique is semiotics, as from the institution logo at the beginning of the trailer we see “Mtv films” being shown. Which triggers a sense of expectations in the audiences as mind as “Mtv” has done movies such as Justin Bieber's "Never say Never" it brings the idea of having similarities . As also brand loyal audiences of Mtv will be attracted to watch the movie.


Furthermore they use parallel sound to enhance the emotion and mood of the scene. Such as they use non-diegetic music when the topic of her divorce comes up she plays her song "firework" but in a slower pace reflecting the sadness. However then when she talks about coming out from that we see her playing it in a high paced version showing how she is bursting out like a firework. Also they use lighting to reflect the mood such as we see high key lighting at the beginning to show happiness and good moments in life, but after the divorce we see low key lighting and a sudden change showing the sudden twist in her life. 


Also the camera shots. Such as the long shot of the concerts shows how everything is in that moment. Also other shots such as the low angle shot after she has over come her sadness on divorce makes us as the audience look up to her. Also the editing we see alot of fade in's when it comes to the sad moments and a lot of fast cut's to reflect her fast happy life such as her touring etc.. 


There is also a sense of voyeurism as we have exclusive insight on her private life. As for example the shot which is peaking through the door. Which gives the audience a sense of privilege as we are getting a insight. Also there is a sense of the narrative theory as we have the equilibrium where she has all these achievements then the disruption of the divorce then she overcome that and has a equilibrium again.  As also the audience will be able to relate to her as she has normal highs and lows just like us making us identify with her. 


Moreover there is a the News worthy theory as we see headline such as the" first women to achieve five singles". Giving her a U.S.P as she "better" then all the other contemporary artists. Also she can be see has a positive role model for women as she is a women and has dominated the charts as the music industry is known to be "male dominated". 


And the camera movements shows a sense of realism. As when she starts talking about her past we see how they use a hand held camera showing old footage of her. Which then shows a hybrid of two genres such as Bio pic and documentary which attracts to different audiences.


Lastly we see how audience might gain affective needs from this, as the whole up and downs in her life audience might be able to relate to the whole mood and the feelings she going through. Also we see how this can give escapism as well with the whole fantasy theme and concert footage. And also they can gain social integrative needs as it can attract friends and family who went to the concert to watch it and relive it again or to come together and watch it if they missed it. Furthermore we see the use of cross media  of E-media and moving image. As we see at the end of the trailer it talks about twitter, website etc. which attracts silver surfers and also younger audience to interact with each other on the topic.  

Video Games Music video analysis

What values does this extract promote?


The video promotes different kind of values.

Such as the video is promoting American/Hollywood values. As we see many camera shots with close ups of the american flag and the name California. Which is a sense of the hypodermic syringe as it is injecting dominant ideologies of America and also hegemonic values as it is showing dominant American values. As it shows sense of politics which reflects back to "america being the strongest".

They also use other camera shots such as P.O.V shots to make us feel more involved in the video. As it shows we are part of the video and part of the atmosphere helping us to identify(uses and grats) with the situation she's talking about. Furthermore they use fast editing such as moving from one shot to other quickly giving the sense of enigma as we are cut of from the shot giving us less information on the shot and emotion.  Also other shots such as the shaky camera gives a sense of realism as it looks like a home video and we identify with the whole aspect of it. Also it has this dirty old vintage feel to it showing she is reliving her past and a sense of nostalgia.  And as we see her singing and not being in the videos shows the sense of her being a narrator. Furthermore other camera shots such as the rotating shows connotes the send of cyclical narration as it everything comes back to the same aspect.


Lastly also things such as the opening shot gives a sense of binary opposition as it shows the sense of hell vs heaven. Also they use a rose to represent nature, happiness and love at the beginning and at the end it dies to show how everything dies at the end and its cycle of life. Furthermore they use lighting to show a sense of normal life E.g natural lighting.

Lynx advert analysis

How is gender represented?

Women are represented in a highly sexualised manner.

As it shows a sense of retro-sexism as how it using a modern twist to the sexual representation of "angelic" sexy looking women. As it is using a humours idea to cover itself from the slight sexism towards women.

As in the advert we see how women are stereotypically shown as these good looking and sexy girls .As also we see how a women is at home putting out the clothes, showing a stereotype of women be the "housewife".As the good looking and sexy girls falling from heaven show a sense of the male fantasy.
As also it shows a essence of the "good girl gone bad" idea as how the angles break their halo's.

Also through the camera shots. It shows a sense of the Male gaze and voyeurism as how we are sexualising the women and getting a sense of pleasure of this all sexy girl trope.

Furthermore it shows a sense of a patriarchal society as how the women are going to the men. As the men is "god" and is attracting all his angels. As from the non-diegetic music we hear this church like choir music. However they are using words such as "sexy lord" as they are sexualising the whole aspect of religion shows a sense of contrapuntal sound. Furthermore the setting is in Italy where it is home of the catholic church and pope etc, Where as using Italy to shoot the trailer it is parodying the whole idea of the holiness and trying to make it humorous.

Lastly there good a oppositional and preferred reading for the advert. As a preferred view would be how women are being represented as holy individuals. However a oppositional reading could be how women are actually there for male pleasures and desires.

Music video analysis

What techniques does the extract use to engage the audience?


The extract uses various techniques.

Such as the first technique is the usage of colour. Such as they use colours such as red, black and white. As we see the red and black shown together on each hand. Which could connote binary opposition of how it is good vs evil. However it might also represent the good and the bad times they have had in their life. Also we see the colour white being splashed on their "reflection" where white connotes good it could reflect how they are using white to cover all their bad images which is on them as also we see the colour all over Lil Wayne body.  Furthermore we see Lil Wayne painting a picture which could represent how he is trying to paint a self-portrait of himself in our mind. Which could relate to the hypodermic needle as he is injecting this positive image of himself in our head and actually he is a good person but just has had bad times.

Moreover when it comes to Mise-en-scene. In the setting we see how only Lil wayne and Bruno however they are never together they are in 2 separate rooms. Reflecting with the line "only friend" showing how their reflection has been their only friend and no one else was there to support them. As we also see direct and in direct mode of address, such as we see in certain parts Lil wayne wears his sunglasses showing a sense of enigma and how he is hiding something from us.However then we see him without his glasses and looking straight at the camera as he is trying to relate and have a connection with us.

Also in the camera shots. we see a lot of close ups on parts of of tattoos and facial expression. For example how when he says "scars" and we get a close up of his scars, giving a sense of realism as we are witnessing his scars. Also we see a low angle shot of when he is standing in position of a cross showing religious imagery and also connotes how we are looking up at him and looking up at him for coming out of all these problems.

Lastly we see different variation of the lighting. such as we see back lighting used in variation of the scene giving a sense of they had turned they back from "good" at the start. However at the end we see top lighting being used as Bruno is looking up at the light giving the sense of heavenly light and also looking up at good.

Ck Perfume Advert Analysis

What techniques does the advert use to persuade the audience in buying their product?


Ck Shock uses various different techniques.

As the first technique they use is heterosexual ideologies. For example the whole join perfume idea "for him and for her" Targets both couples and also unisex. As also this advert was released round valentines day and then released during the summer. Where during valentines day it can be marketed as a gift for couples due the joint set.

Furthermore Ck use the camera shot and movement to represent themselves as a old and established brand.
Such as the whole camecorder recording and we as the audience playing the tape, also showing a sense of voyerism as we are watching this highly sexualised individuals and also the camcorder gives a "raw" realistic feeling showing audiences can identify with that aspect. As by using tapes and camcorders it shows a sense of when Ck was released round 90's and 00's, and giving a sense of the "millennial generation" reflecting how old the brand is and can also make brand loyal customers wanting to buy the product and also the sense of reliving the past and nostalgia. Also they live up to their brand as to having the advertisements being crazy, youthful and out there. Furthermore the models clothing are less but stylish giving a sense of USP that Ck is stylish and out there.

They also use Non-diegetic sound. And they use Parallel sound to go with the whole crazy and party mood. However it also reflects a sense of contrast as to how the image is of a old 90's sense and the music is quite recent showing how the brand is classic but has a modern twist to it. Reflecting how a older and younger audience would want to buy the product.

Also we see how they can be a oppositional and preferred view of the advert. As a preferred view would talk about how the youth are represented as fun, exciting and individuals For example each model is with a different style and also the whole different lights shows a sense of bright exciting. However a  oppositional view could say how they are stereotyping the current youth of being just sexualised, party animals and who don't do anything productive. And as this advert was released during spring/summer it goes with stereotypes with the "spring break" generation.

Moreover they don't use any voice-over. However at the end we hear a women saying "for him" and the man saying "for her" reflecting how the opposite gender is saying makes the audience want to buy it more as we feel the opposite gender is acknowledging the fragrance therefore they will acknowledge us a sense of "gross gender dressing". Furthermore they show a sense of cross media as how they show the twitter hash tag.

Lastly people from a lower and higher socio economic might want to purchase this brand. Such as the whole the camcorder and the scene might help lower socio-economic relate to the life style. Where as a higher socio economic band might be able to gain personal integrative needs as they can afford this high branded perfume.

500 days of summer trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


The film uses various techniques.


Such as the whole "Manic pixie dream girl" trope . Where we see the during the trailer the protagonist is reflected to be a depressed person in his job however his world is lightened up by the girl. Where a oppositional reading might this is reflecting stereotypes and feminsit views as that women are just there for male pleasure and are actually not self made characters they are just there for men, so that they can help him rebuild his life and help society. Reinforcing patriarchal ideologies.

However a preferred  reading might argue its reflecting a role reversal and more matriarchal ideologies such as when Zooey says she's Sid and he is Nancy reflecting how she is the dominant person in the relationship and how she ended showing she got the upper hand. 


But the trailer uses other techniques. Such as narrative theory. As how the trailer starts on a high point E.g they are meeting for the first time and their life is normal and fall in love However the disequilibrium is when summer says they should stop seeing each other. 


Also the camera movement as first we have normal camera shots, mid shot in the elevator but then we have this "hand held camera" dirty looking scene of the kids reflecting the sense of "realism" as they are old home made videos. Making the audience identify to it as it shows a sense of normal life. Futhermore we have this Voice of god moment where the narrator speaks about "How boy meets girls", Anchoraging the meaning of the saying this two different AV's are somehow connected. As also the whole normal working class jobs and the clothing etc. Again helping audience identify with the characters (Uses and gratifications)  and people from a lower socio economic band will able to identify such as the whole setting and job. But also they use fantasy aspects such as the dancing in the street which gives the audience a chance to gain escapism as well. 

Moreover a younger and older audience can be attracted to the text. As the younger audience due to the whole problem in love and identification with the young characters. When it comes to the non-diegetic music, they use music from the 90's such as the scene where Scott is dancing to "you make my dreams come true" gives that edge of classy and classic, and also the parallel sounds goes with the happy mood music. Where using old music gives a older audience to identify with the music.


Lastly the film reflect American/Hollywood ideologies. Such as the whole setting. And the voice over being a serious american males voice.