Katy perry Part Of Me Film Trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


They use various techniques to persuade the audience to watch the film.


As the first technique is semiotics, as from the institution logo at the beginning of the trailer we see “Mtv films” being shown. Which triggers a sense of expectations in the audiences as mind as “Mtv” has done movies such as Justin Bieber's "Never say Never" it brings the idea of having similarities . As also brand loyal audiences of Mtv will be attracted to watch the movie.


Furthermore they use parallel sound to enhance the emotion and mood of the scene. Such as they use non-diegetic music when the topic of her divorce comes up she plays her song "firework" but in a slower pace reflecting the sadness. However then when she talks about coming out from that we see her playing it in a high paced version showing how she is bursting out like a firework. Also they use lighting to reflect the mood such as we see high key lighting at the beginning to show happiness and good moments in life, but after the divorce we see low key lighting and a sudden change showing the sudden twist in her life. 


Also the camera shots. Such as the long shot of the concerts shows how everything is in that moment. Also other shots such as the low angle shot after she has over come her sadness on divorce makes us as the audience look up to her. Also the editing we see alot of fade in's when it comes to the sad moments and a lot of fast cut's to reflect her fast happy life such as her touring etc.. 


There is also a sense of voyeurism as we have exclusive insight on her private life. As for example the shot which is peaking through the door. Which gives the audience a sense of privilege as we are getting a insight. Also there is a sense of the narrative theory as we have the equilibrium where she has all these achievements then the disruption of the divorce then she overcome that and has a equilibrium again.  As also the audience will be able to relate to her as she has normal highs and lows just like us making us identify with her. 


Moreover there is a the News worthy theory as we see headline such as the" first women to achieve five singles". Giving her a U.S.P as she "better" then all the other contemporary artists. Also she can be see has a positive role model for women as she is a women and has dominated the charts as the music industry is known to be "male dominated". 


And the camera movements shows a sense of realism. As when she starts talking about her past we see how they use a hand held camera showing old footage of her. Which then shows a hybrid of two genres such as Bio pic and documentary which attracts to different audiences.


Lastly we see how audience might gain affective needs from this, as the whole up and downs in her life audience might be able to relate to the whole mood and the feelings she going through. Also we see how this can give escapism as well with the whole fantasy theme and concert footage. And also they can gain social integrative needs as it can attract friends and family who went to the concert to watch it and relive it again or to come together and watch it if they missed it. Furthermore we see the use of cross media  of E-media and moving image. As we see at the end of the trailer it talks about twitter, website etc. which attracts silver surfers and also younger audience to interact with each other on the topic.