Lynx advert analysis

How is gender represented?

Women are represented in a highly sexualised manner.

As it shows a sense of retro-sexism as how it using a modern twist to the sexual representation of "angelic" sexy looking women. As it is using a humours idea to cover itself from the slight sexism towards women.

As in the advert we see how women are stereotypically shown as these good looking and sexy girls .As also we see how a women is at home putting out the clothes, showing a stereotype of women be the "housewife".As the good looking and sexy girls falling from heaven show a sense of the male fantasy.
As also it shows a essence of the "good girl gone bad" idea as how the angles break their halo's.

Also through the camera shots. It shows a sense of the Male gaze and voyeurism as how we are sexualising the women and getting a sense of pleasure of this all sexy girl trope.

Furthermore it shows a sense of a patriarchal society as how the women are going to the men. As the men is "god" and is attracting all his angels. As from the non-diegetic music we hear this church like choir music. However they are using words such as "sexy lord" as they are sexualising the whole aspect of religion shows a sense of contrapuntal sound. Furthermore the setting is in Italy where it is home of the catholic church and pope etc, Where as using Italy to shoot the trailer it is parodying the whole idea of the holiness and trying to make it humorous.

Lastly there good a oppositional and preferred reading for the advert. As a preferred view would be how women are being represented as holy individuals. However a oppositional reading could be how women are actually there for male pleasures and desires.