Video Games Music video analysis

What values does this extract promote?


The video promotes different kind of values.

Such as the video is promoting American/Hollywood values. As we see many camera shots with close ups of the american flag and the name California. Which is a sense of the hypodermic syringe as it is injecting dominant ideologies of America and also hegemonic values as it is showing dominant American values. As it shows sense of politics which reflects back to "america being the strongest".

They also use other camera shots such as P.O.V shots to make us feel more involved in the video. As it shows we are part of the video and part of the atmosphere helping us to identify(uses and grats) with the situation she's talking about. Furthermore they use fast editing such as moving from one shot to other quickly giving the sense of enigma as we are cut of from the shot giving us less information on the shot and emotion.  Also other shots such as the shaky camera gives a sense of realism as it looks like a home video and we identify with the whole aspect of it. Also it has this dirty old vintage feel to it showing she is reliving her past and a sense of nostalgia.  And as we see her singing and not being in the videos shows the sense of her being a narrator. Furthermore other camera shots such as the rotating shows connotes the send of cyclical narration as it everything comes back to the same aspect.


Lastly also things such as the opening shot gives a sense of binary opposition as it shows the sense of hell vs heaven. Also they use a rose to represent nature, happiness and love at the beginning and at the end it dies to show how everything dies at the end and its cycle of life. Furthermore they use lighting to show a sense of normal life E.g natural lighting.