500 days of summer trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


The film uses various techniques.


Such as the whole "Manic pixie dream girl" trope . Where we see the during the trailer the protagonist is reflected to be a depressed person in his job however his world is lightened up by the girl. Where a oppositional reading might this is reflecting stereotypes and feminsit views as that women are just there for male pleasure and are actually not self made characters they are just there for men, so that they can help him rebuild his life and help society. Reinforcing patriarchal ideologies.

However a preferred  reading might argue its reflecting a role reversal and more matriarchal ideologies such as when Zooey says she's Sid and he is Nancy reflecting how she is the dominant person in the relationship and how she ended showing she got the upper hand. 


But the trailer uses other techniques. Such as narrative theory. As how the trailer starts on a high point E.g they are meeting for the first time and their life is normal and fall in love However the disequilibrium is when summer says they should stop seeing each other. 


Also the camera movement as first we have normal camera shots, mid shot in the elevator but then we have this "hand held camera" dirty looking scene of the kids reflecting the sense of "realism" as they are old home made videos. Making the audience identify to it as it shows a sense of normal life. Futhermore we have this Voice of god moment where the narrator speaks about "How boy meets girls", Anchoraging the meaning of the saying this two different AV's are somehow connected. As also the whole normal working class jobs and the clothing etc. Again helping audience identify with the characters (Uses and gratifications)  and people from a lower socio economic band will able to identify such as the whole setting and job. But also they use fantasy aspects such as the dancing in the street which gives the audience a chance to gain escapism as well. 

Moreover a younger and older audience can be attracted to the text. As the younger audience due to the whole problem in love and identification with the young characters. When it comes to the non-diegetic music, they use music from the 90's such as the scene where Scott is dancing to "you make my dreams come true" gives that edge of classy and classic, and also the parallel sounds goes with the happy mood music. Where using old music gives a older audience to identify with the music.


Lastly the film reflect American/Hollywood ideologies. Such as the whole setting. And the voice over being a serious american males voice.