bbc questions

http://www.bbc.co.uk/i/b01gk5l5/

 1) various techniques used to establish genre. They use fast editing to show the headlines, and we hear short quotes from people on the news which summaries the stories which informs the audience however it also makes audiences want to stay and watch more. They also use the idea of "news worthy" as they do short but punchy headlines again making the audience want to hear more. Another technique they use is voice over as the presenter at the beginning is doing the voice over for the headlines, which shows the sense of a reliable narrator as we know who is doing the voice over. Also the use non-diegetic music, as they use the same theme song every time which makes audiences recognize the brand. The use of the "shaky" camera on certain stories gives a sense of realism to the news, reflecting the news story being raw and new. For the mise-en-scene the clothing of the presenter is sophist-acted and classy giving the sense of BBC being serious and showing the sense of BBC being classy as its been around for a long time. Furthermore they use a lot of mid shots, to give the sense of a natural idea. To show the sense BBC is PSB, and is there to inform, educate and entertain.

 2) in the extract young people are subtly being represented in a bad way. As the first headline, meaning the most important headline is about contraception pills should be sold to girls young as 13. Showing a sense of the hypodermic needle as parents will just inject this information about their kids and other youth. Furthermore it shows a sense of gate keeping as BBC is erasing other aspects of the youth and is prioritising the negative about the youth. Where also they mention England got the most amount of of teenage pregnancy, which represents youth in a bad way as they are talking about the negative aspects of the youth but not the positive. Also we see the relationship between parent and child being represented positively such as the idea of the mother talking showing her daughter things about pregnancy reflects the ideologies of familial. We see how BBC is interviewing people from different ethnic races reflecting the sense of a diverse society and connecting to a larger audience. Also we see how stereotypical the news is reported, as we see the man being in the pharmacy "working" talking about negative aspects of selling contraception to young girls. And then we see the women being the person looking after the kids etc. Reflecting typical parental roles.


 3) The text is typical of BBC output. Also the use non-diegetic music, as they use the same theme song every time which makes audiences recognize the brand. Also the way of presenting the headlines as they show the first one as most important and then the rest. Also they use of voice over as the presenter we first see reads us the headlines showing that sense of "reliable narrator". Furthermore the use of the same old use of colours E.g the red and white where the red stands out reflecting BBC standing out and being different from the other news channels. Also the use of mid shots reflecting this natural idea to the whole news channel.

C.O.D questions

Media forms
The trailer uses various codes and conventions.

Such as at the beginning we see how they show different features of the game, gaining interest of the audience and convincing them to buy the game and reflecting the genre of the text. Also they use fast editing to show the different locations in the game. The use of Point of view shots to make the audience feel they are playing the game already, which brings a connection between the audience and the game. Showing the best aspects of the game for example. the high octane scenes sending this excitement about the game for example all the action in the game. Lastly the use of parental guidance at the beginning of the trailer showing the sense of violence and strong language etc.

Media representations


There is a oppositional and preferred view on how war is represented in the trailer. As preferred view could be that they are showing war in a positive way as they are combining a globalised topic with gaming  showing that they are actually promoting the topic to young people not only informing them but also entertaining them with the game. However a oppositional view would be that they are "commercialising" the topic of war, where it is a more patriotic idea C.O.D is promoting the violence and competition aspect of it whereas war is more about patriotism showing a negative representation of the war.

Media institution's 


The game is typical of the gaming industry. As at the end of the trailer we see how they show the "xbox 360" logo which brings out brand name, which in some audiences brings out brand loyalty which encourages them to buy the game. Also we see how they use words such as "the world" which shows a sense that C.O.D has its own virtual world which encourages people to be part of the world. Also it shows a sense of American ideologies e.g the plane crashed which says "american airlines". Lastly the sense of the different features and multilayer.

Media audiences


With the idea of the game having violent aspects and the soldiers being male. It shows a sense of patriarchal ideologies which appeals more to men. Also the multi player mode shows the idea of social integrative needs as it gives a chance for the players to concept with each other. Also for the socio-economic demographic people from the higher end would be more attracted as the consoule and gamining etc which is a high price, the middle class will be able to purchase it.

New girl

what types of values does the extract promote?

Part of me video

Who does this text appeal to?

Safe and sound music video

How does the extract represent itself as a part of film promotion?

Valentina perfume ad analysis

What techniques does the advert use to convince the audience to buy the perfume?

Katy perry Part Of Me Film Trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


They use various techniques to persuade the audience to watch the film.


As the first technique is semiotics, as from the institution logo at the beginning of the trailer we see “Mtv films” being shown. Which triggers a sense of expectations in the audiences as mind as “Mtv” has done movies such as Justin Bieber's "Never say Never" it brings the idea of having similarities . As also brand loyal audiences of Mtv will be attracted to watch the movie.


Furthermore they use parallel sound to enhance the emotion and mood of the scene. Such as they use non-diegetic music when the topic of her divorce comes up she plays her song "firework" but in a slower pace reflecting the sadness. However then when she talks about coming out from that we see her playing it in a high paced version showing how she is bursting out like a firework. Also they use lighting to reflect the mood such as we see high key lighting at the beginning to show happiness and good moments in life, but after the divorce we see low key lighting and a sudden change showing the sudden twist in her life. 


Also the camera shots. Such as the long shot of the concerts shows how everything is in that moment. Also other shots such as the low angle shot after she has over come her sadness on divorce makes us as the audience look up to her. Also the editing we see alot of fade in's when it comes to the sad moments and a lot of fast cut's to reflect her fast happy life such as her touring etc.. 


There is also a sense of voyeurism as we have exclusive insight on her private life. As for example the shot which is peaking through the door. Which gives the audience a sense of privilege as we are getting a insight. Also there is a sense of the narrative theory as we have the equilibrium where she has all these achievements then the disruption of the divorce then she overcome that and has a equilibrium again.  As also the audience will be able to relate to her as she has normal highs and lows just like us making us identify with her. 


Moreover there is a the News worthy theory as we see headline such as the" first women to achieve five singles". Giving her a U.S.P as she "better" then all the other contemporary artists. Also she can be see has a positive role model for women as she is a women and has dominated the charts as the music industry is known to be "male dominated". 


And the camera movements shows a sense of realism. As when she starts talking about her past we see how they use a hand held camera showing old footage of her. Which then shows a hybrid of two genres such as Bio pic and documentary which attracts to different audiences.


Lastly we see how audience might gain affective needs from this, as the whole up and downs in her life audience might be able to relate to the whole mood and the feelings she going through. Also we see how this can give escapism as well with the whole fantasy theme and concert footage. And also they can gain social integrative needs as it can attract friends and family who went to the concert to watch it and relive it again or to come together and watch it if they missed it. Furthermore we see the use of cross media  of E-media and moving image. As we see at the end of the trailer it talks about twitter, website etc. which attracts silver surfers and also younger audience to interact with each other on the topic.  

Video Games Music video analysis

What values does this extract promote?


The video promotes different kind of values.

Such as the video is promoting American/Hollywood values. As we see many camera shots with close ups of the american flag and the name California. Which is a sense of the hypodermic syringe as it is injecting dominant ideologies of America and also hegemonic values as it is showing dominant American values. As it shows sense of politics which reflects back to "america being the strongest".

They also use other camera shots such as P.O.V shots to make us feel more involved in the video. As it shows we are part of the video and part of the atmosphere helping us to identify(uses and grats) with the situation she's talking about. Furthermore they use fast editing such as moving from one shot to other quickly giving the sense of enigma as we are cut of from the shot giving us less information on the shot and emotion.  Also other shots such as the shaky camera gives a sense of realism as it looks like a home video and we identify with the whole aspect of it. Also it has this dirty old vintage feel to it showing she is reliving her past and a sense of nostalgia.  And as we see her singing and not being in the videos shows the sense of her being a narrator. Furthermore other camera shots such as the rotating shows connotes the send of cyclical narration as it everything comes back to the same aspect.


Lastly also things such as the opening shot gives a sense of binary opposition as it shows the sense of hell vs heaven. Also they use a rose to represent nature, happiness and love at the beginning and at the end it dies to show how everything dies at the end and its cycle of life. Furthermore they use lighting to show a sense of normal life E.g natural lighting.

Lynx advert analysis

How is gender represented?

Women are represented in a highly sexualised manner.

As it shows a sense of retro-sexism as how it using a modern twist to the sexual representation of "angelic" sexy looking women. As it is using a humours idea to cover itself from the slight sexism towards women.

As in the advert we see how women are stereotypically shown as these good looking and sexy girls .As also we see how a women is at home putting out the clothes, showing a stereotype of women be the "housewife".As the good looking and sexy girls falling from heaven show a sense of the male fantasy.
As also it shows a essence of the "good girl gone bad" idea as how the angles break their halo's.

Also through the camera shots. It shows a sense of the Male gaze and voyeurism as how we are sexualising the women and getting a sense of pleasure of this all sexy girl trope.

Furthermore it shows a sense of a patriarchal society as how the women are going to the men. As the men is "god" and is attracting all his angels. As from the non-diegetic music we hear this church like choir music. However they are using words such as "sexy lord" as they are sexualising the whole aspect of religion shows a sense of contrapuntal sound. Furthermore the setting is in Italy where it is home of the catholic church and pope etc, Where as using Italy to shoot the trailer it is parodying the whole idea of the holiness and trying to make it humorous.

Lastly there good a oppositional and preferred reading for the advert. As a preferred view would be how women are being represented as holy individuals. However a oppositional reading could be how women are actually there for male pleasures and desires.

Music video analysis

What techniques does the extract use to engage the audience?


The extract uses various techniques.

Such as the first technique is the usage of colour. Such as they use colours such as red, black and white. As we see the red and black shown together on each hand. Which could connote binary opposition of how it is good vs evil. However it might also represent the good and the bad times they have had in their life. Also we see the colour white being splashed on their "reflection" where white connotes good it could reflect how they are using white to cover all their bad images which is on them as also we see the colour all over Lil Wayne body.  Furthermore we see Lil Wayne painting a picture which could represent how he is trying to paint a self-portrait of himself in our mind. Which could relate to the hypodermic needle as he is injecting this positive image of himself in our head and actually he is a good person but just has had bad times.

Moreover when it comes to Mise-en-scene. In the setting we see how only Lil wayne and Bruno however they are never together they are in 2 separate rooms. Reflecting with the line "only friend" showing how their reflection has been their only friend and no one else was there to support them. As we also see direct and in direct mode of address, such as we see in certain parts Lil wayne wears his sunglasses showing a sense of enigma and how he is hiding something from us.However then we see him without his glasses and looking straight at the camera as he is trying to relate and have a connection with us.

Also in the camera shots. we see a lot of close ups on parts of of tattoos and facial expression. For example how when he says "scars" and we get a close up of his scars, giving a sense of realism as we are witnessing his scars. Also we see a low angle shot of when he is standing in position of a cross showing religious imagery and also connotes how we are looking up at him and looking up at him for coming out of all these problems.

Lastly we see different variation of the lighting. such as we see back lighting used in variation of the scene giving a sense of they had turned they back from "good" at the start. However at the end we see top lighting being used as Bruno is looking up at the light giving the sense of heavenly light and also looking up at good.

Ck Perfume Advert Analysis

What techniques does the advert use to persuade the audience in buying their product?


Ck Shock uses various different techniques.

As the first technique they use is heterosexual ideologies. For example the whole join perfume idea "for him and for her" Targets both couples and also unisex. As also this advert was released round valentines day and then released during the summer. Where during valentines day it can be marketed as a gift for couples due the joint set.

Furthermore Ck use the camera shot and movement to represent themselves as a old and established brand.
Such as the whole camecorder recording and we as the audience playing the tape, also showing a sense of voyerism as we are watching this highly sexualised individuals and also the camcorder gives a "raw" realistic feeling showing audiences can identify with that aspect. As by using tapes and camcorders it shows a sense of when Ck was released round 90's and 00's, and giving a sense of the "millennial generation" reflecting how old the brand is and can also make brand loyal customers wanting to buy the product and also the sense of reliving the past and nostalgia. Also they live up to their brand as to having the advertisements being crazy, youthful and out there. Furthermore the models clothing are less but stylish giving a sense of USP that Ck is stylish and out there.

They also use Non-diegetic sound. And they use Parallel sound to go with the whole crazy and party mood. However it also reflects a sense of contrast as to how the image is of a old 90's sense and the music is quite recent showing how the brand is classic but has a modern twist to it. Reflecting how a older and younger audience would want to buy the product.

Also we see how they can be a oppositional and preferred view of the advert. As a preferred view would talk about how the youth are represented as fun, exciting and individuals For example each model is with a different style and also the whole different lights shows a sense of bright exciting. However a  oppositional view could say how they are stereotyping the current youth of being just sexualised, party animals and who don't do anything productive. And as this advert was released during spring/summer it goes with stereotypes with the "spring break" generation.

Moreover they don't use any voice-over. However at the end we hear a women saying "for him" and the man saying "for her" reflecting how the opposite gender is saying makes the audience want to buy it more as we feel the opposite gender is acknowledging the fragrance therefore they will acknowledge us a sense of "gross gender dressing". Furthermore they show a sense of cross media as how they show the twitter hash tag.

Lastly people from a lower and higher socio economic might want to purchase this brand. Such as the whole the camcorder and the scene might help lower socio-economic relate to the life style. Where as a higher socio economic band might be able to gain personal integrative needs as they can afford this high branded perfume.

500 days of summer trailer analysis

What techniques does this trailer use to persuade an audience to see the film?


The film uses various techniques.


Such as the whole "Manic pixie dream girl" trope . Where we see the during the trailer the protagonist is reflected to be a depressed person in his job however his world is lightened up by the girl. Where a oppositional reading might this is reflecting stereotypes and feminsit views as that women are just there for male pleasure and are actually not self made characters they are just there for men, so that they can help him rebuild his life and help society. Reinforcing patriarchal ideologies.

However a preferred  reading might argue its reflecting a role reversal and more matriarchal ideologies such as when Zooey says she's Sid and he is Nancy reflecting how she is the dominant person in the relationship and how she ended showing she got the upper hand. 


But the trailer uses other techniques. Such as narrative theory. As how the trailer starts on a high point E.g they are meeting for the first time and their life is normal and fall in love However the disequilibrium is when summer says they should stop seeing each other. 


Also the camera movement as first we have normal camera shots, mid shot in the elevator but then we have this "hand held camera" dirty looking scene of the kids reflecting the sense of "realism" as they are old home made videos. Making the audience identify to it as it shows a sense of normal life. Futhermore we have this Voice of god moment where the narrator speaks about "How boy meets girls", Anchoraging the meaning of the saying this two different AV's are somehow connected. As also the whole normal working class jobs and the clothing etc. Again helping audience identify with the characters (Uses and gratifications)  and people from a lower socio economic band will able to identify such as the whole setting and job. But also they use fantasy aspects such as the dancing in the street which gives the audience a chance to gain escapism as well. 

Moreover a younger and older audience can be attracted to the text. As the younger audience due to the whole problem in love and identification with the young characters. When it comes to the non-diegetic music, they use music from the 90's such as the scene where Scott is dancing to "you make my dreams come true" gives that edge of classy and classic, and also the parallel sounds goes with the happy mood music. Where using old music gives a older audience to identify with the music.


Lastly the film reflect American/Hollywood ideologies. Such as the whole setting. And the voice over being a serious american males voice. 

Kony 2012 question 1

What techniques does the text use to engage the audience?

Kony 2012 uses various techniques to engage the audience.

As first of all he uses techniques such as direct mode of address where he uses pronouns such as “our time” and “we”. Which makes the audience feel that he is talking to us and that it our responsibility and our problem, and giving the idea of Zeitgeist. Which engages us to listen further as what we have to do and also make us want to be a part of Kony 2012. Also the camera shots such as Point of view shot at the birth scene, it makes us feel more involved and part of the whole issue, also the close up’s etc.

Furthermore at the beginning of the footage we see Jason showing the birth of baby. Where we are let into his personal life. Whereas the voiceover is Jason’s we feel that he is a reliable narrator as we have this relationship of trust with him as he has let us in his personal life then we should listen to him to. Also the voice over, suggests the “voice of god” and gives the idea of expository documentary, whereas later we see Jason later giving the idea of reflexive . And the tone of the voice over at the beginning suggests that this is a serious issue as his tone of voice of is serious giving us the idea we should listen. It also anchorages the scenes for example the scene of the world and Jason talking about social networking etc. And also the uses of parallel sound where the non-diegetic music is going according to the mood of the scene.

Moreover we more likely to identify with him due the shots of him with his family and him with casual clothing, the natural lighting etc. Makes us relate to his lifestyle as we have a normal family life to. Furthermore he being a father figure etc. makes us feel we should listen to him as we can relate to him, such as the idea of “trust”.

It also shows a sense of the narrative theory such as at the beginning we see a montage of good and happy videos e.g. child being rescued, person hearing for the first time etc. gives the sense of equilibrium and then we are introduced to Jacob and his life in Uganda showing the sense of disequilibrium. Also in the video montage we see the “share” button various amount of times which is a sense of the hypodermic syringe as we are injected with the idea of sharing with video with our friends. Furthermore he also talks about how social networking has changed the way we live e.g. the idea of “Global Village” as even though we are separate from each other social network brings us together and we are aware of things happening across of the world. Showing how strong E-media has become.

Lastly when it come’s psychographics, we can see “carers” are most likely to be able to relate to this as it shows how people in Uganda are suffering and contemporary society are not bothered about it. However we can say they are reflecting dominant and patriarchal ideologies as we see a American male giving voice over.

Kony 2012

KONY 2012 from INVISIBLE CHILDREN on Vimeo.

Duration - 23:00-26:00


Representation
How is the brand Kony 2012 represented as?


Kony 2012 is represented in a positive way as it reflects how every has a equal opportunity in making a difference. Reflecting American values such as the "American dream" as everyone has a equal opportunity in doing well, as here everyone has a equal chance in making a difference.

it represents how Kony 2012 is brand that is daring and challenging. as it is going against the class system as how your background and ethnic race has nothing to do with how you can make a change.
It also is reflecting itself as a global issue. The internet is a Globalised platform which first of all attracts the audience. Also then talking about social networking which again is a globalised and strong platform at the moment. And the fact we see how the are trying to give the message of how people from any culture and race can come together to make peace, will appeal to a range of ethnic groups encouraging them to work together.

And Kony 2012 can appeal to both people from the high end of the socio economic demographic and lower. as they talk about how each individual can make a change, and not really focusing on a capitalist ideologies or middle class ruling ideologies. It shows a sense of "unity".



Forms
How does the sequence convince the viewer to support Kony 2012?

The sequence uses various techniques to convince the viewer in supporting Kony 2012

As the first technique could be using the idea of how the audience can use social networking and internet to support Kony 2012. As we see Jason talking about how the viewers can actually contact the celebrities so that they can support Kony 2012 as well making the audience feel they are involved and can actually help out the cause by just using normal social networking sites such as twitter and Facebook. Attracting a more globalised audience as twitter is a network which is used around the world. And as in recent events Twitter has been a big platform for starting revolutions (Arab spring) it makes it more current and is seen as a big platform. Making audiences want to support Kony 2012 as it doesn't need much effort from them.

Also will want to support the cause. As by the people he wants to target as he is targeting mainstream celebrities and politicians they see it as a important issue. As "Carers" who want to make a change to society and care about the issues will want to support it.

Furthermore we see camera movements to be very shaky as it was shot by a hand held camera. Which gives the idea of the footage being "raw" and "real". Furthermore we here Jason doing the voice over and as we feel like "we know him" due to the footage about him at the beginning we feel his voice to be reliable and making us hear what he says.

Lastly the words he uses language such as "We" a lot. Making us feel involved in this cause also convincing us to make a difference by joining this cause. As also the image he uses of the two animals joining to make the colour white, which shows people from different cultures and places can come together to make peace. encouraging us to be together to fight Kony 2012.

Institutions
How is Kony 2012 trying to present itself as a positive and ethical brand?

first of all the colours they use. As they use colours such as Red and Blue for 2012, which where the red connotes the passion and anger they have the blue connotes a more subtle and calm feeling. That can reflect how they are going to fight Kony but not with violence but by peace.

Furthermore when they talk about the action kit. We see a hand of a black and white person doing the peace sign. Reflecting how Kony 2012 are not biased and are showing how people from different ethnicities and culture can come together to make peace. As we see it reflected in the image of the two animals coming together.

Also they are showing how they want to target mainstream celebrities and politicians, showing how they want to target people e.g Oprah and Ellen who are known to fight for people right. Also they show a individual can make a impact reflecting the brand to be run by us the audience, making it more positive as they want to show how audiences can actually make a difference.

Media audiences
What type of audience is Kony 2012 trying to appeal too?

Kony 2012 can appeal to different types of audiences.

As Kony 2012 might appeal to a young audience. As first of all being highly based on E-media. As the video is first of all on the internet and also it being "Viral" it clearly shows it has been shared and the use of convergence. Also they talk about how we can contact the celebrities through twitter and social networking. reflecting interested within young audiences. However as now older audiences are more "Tech Literate" (silver surfers) they might be able to identify with Jason as his worries as a parent.

Furthermore a Globalised audience will be attracted to the the concept. As the video is posted on you tube the internet is a Globalised platform which first of all attracts the audience. Also then talking about social networking which again is a globalised and strong platform at the moment. And the fact we see how the are trying to give the message of how people from any culture and race can come together to make peace, will appeal to a range of ethnic groups encouraging them to work together.

And Kony 2012 can appeal to both people from the high end of the socio economic demographic and lower. as they talk about how each individual can make a change, and not really focusing on a capitalist ideologies or middle class ruling ideologies. It shows a sense of "unity".


As "Carers" who want to make a change to society and care about the issues will want to support it. And also  maybe "Succeeder's"  as how people who are more successful can help more due to the financial and power reason.

Interim Targets

4 Targets


Exam Based:
1)use more theorist names, when i mention a theory
- revise over theorists name and mention the theorist more often in my answers
2)work on  my timing
- write answers under time conditions


Coursework based
3)finish my print coursework using the correct codes and conventions from the chosen magazine
- stick to deadlines, refer to the actual articles from the magazines


General
4)Keeping to deadlines
- to finish work early, so I have a chance to do improvements

Advert Analysis

What techniques does the ad use to persuade the audience to consume the Guardian?

The ad uses various techniques to persuade the audience to consume the Guardian.

As first of all we see it being presented as an unbiased newspaper, as we see how in the advert we are shown both sides of the argument e.g. some people supporting the wolf and some who are not. Reflecting it as unbiased, making us want to buy it as we feel we will get the whole outlook on a story rather than just one side.

Furthermore we see it using aspects of technology for example twitter, their website and Facebook. Reflecting how society has become more interactive with the institution and with other (social integrative needs) that gives us news and how news is available 24x7 as it is constantly being updated showing we are always in the know. Also due to twitter and Facebook people can reflect their views on a certain story and how sometimes it can affect other situations e.g. we see a riot happening, which could relate back to recent incidents in the middle east “Arab spring”, which reflects Guardian as current and makes us feel it is a big platform as big things such as riots can happen due the stories they publish. And how the Guardian has a website and is available on all these different devices shows the sense of convergence and how the news is available to us anywhere at any time.   

Moreover we see that audiences can identify with the people in the advertisements, as we see a variety of people in this advert e.g. ethnicities classes etc. as how we see tweets in different languages and people in different locations. As this can help people from different ethnicities and classes to identify with the characters as they are portrayed as normal people E.g. their clothes, locations etc. Making us want to consume guardian even more due to “connection” we feel we have with the audience and maybe a more younger audience might relate to this due to the “high” use of technology in the advert and also how they are represented are “Positively” as young people have a voice and want to fight for what they believe in, making us want to consume the guardian even more. But arguably we can say an older audience might relate to this as well due to the guardian being quite an established brand and also due to now society having “silver surfers” and older people know how to access the internet etc. Also we see slight use Todroff’s Narrative theory as at the beginning there is an equilibrium but then the police busting in the pigs house shows the disruption, However at the end we don’t have a full equilibrium as we are left on the last shot which shows “riots are sparked”. 

How is the news represented in the ad?

In the advertisement we see the news represented in a positive way.

As first of all we see it being presented as an unbiased newspaper, as we see how in the advert we are shown both sides of the argument e.g. some people supporting the wolf and some who are not. Reflecting it as unbiased, making us want to buy it as we feel we will get the whole outlook on a story rather than just one side. As also they say “the whole picture”, furthermore to go with that aspect they didn’t use a certain voice overs to reflect they are not anchoring the picture as they don’t do that in their news.

Also the guardian show themselves as current, as at the end they say “web, print, tablet mobile”. Reflecting how “convergence” is a current thing as how people want to access news on different frames and also how the internet is a “globalised” thing and so being anywhere you can access the guardian e.g. different people in different locations are saying their views. And recent events such as Arab spring. Also they show how the people who are typing their view are doing the voice over showing a sense that the guardian gives a chance for us to have a voice and lets us speak our views on the topics, making us feel more connected to the institution as before institution would just “feed” us the information, making us accept everything without questions (hypodermic syringe). But now the internet allows us to question the news, as we see in the advert the guardian is allowing us to do that. As they are also reflecting us as “Important” as in the advert we see how everyone’s comments start out a riot, showing that how our views are important.

However we can also say that the news is slightly represented as badly. As first of all, we see all the people in the advert using an “apple “product e.g. Mac, iPad, iPhone etc., where these products are usually owned by a the socio economic demographic “a-B” as these products are expensive, which in the upper class audiences while watching this will be able to identify with this (personal integrative needs). Which reflects the guardian are giving out capitalist ideologies showing how the views of the upper class are important and how they are the non-violent ones as they are sitting at home using their laptops whereas the working class in the deprived areas are the more violent ones doing riots etc., reinforcing stereotypes. However arguably a preferred view of the advert might talk how they are actually being positive as a more younger audience might relate to this due to the “high” use of technology in the advert and also how they are represented are “Positively” as young people have a voice and want to fight for what they believe in.

What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

The types of issues that are bought up are how technology has a big impact on everyone’s lives and how it has been the cause of many violent events but also revolutions e.g. Arab spring”. As in the ad we see how riots are bought in due to the conversations online reflecting current events and important events. This tells about the guardian that it is relevant and current news service that it gives us the important and most current news before others.

Also it shows us how people are technology friendly, and how technology has converged and become globalised. As at the end we see “Web, print, tablet, mobile”. Reflecting how the guardian is available in 4 different platforms (cross media) realising how e-media is the dominant platform at the moment as people are more accessible to it 24x7 and not having to pay to get news. Also they realise how everyone have a view on the issue e.g. tweets in different languages “globalisation” showing guardian values as equal opportunities for everyone to say their view. As also not only young people are technology friendly now older people are tech literate as well “silver surfers” showing that guardian is realising the change in people accessing news and how they consume it as well, as the guardian have a twitter page as well giving a chance for people to say their view on a certain issue and also people discussing the issue on twitter (Social integrative needs). As showing the guardian values on change is positive as they are changing to according to how society is changing.

Lastly we can also say that actually guardian support capitalist values as we see them showing things such as iPad’s, iPhones etc. showing the high end products in technology where mostly upper-middle class (socio economic ABC) people can afford, reinforcing the Bourgeoisie values and also attracting the “Aspirers” who aspire to be in the higher end of the social class, reflecting that being middle class is good.

 On the basis of this ad, who does the Guardian brand appeal to?

The guardian brand can appeal to large audience.

As when it comes to gender we can say the guardian brand is not being biased towards a gender or neither is it being sexist. However in the advert we do see some stereotypes as we see the women sitting at home just typing about what they thing whereas we see the men going out and rioting about what they thing, reinforcing stereotypes such as women are more timid but use their words to make a point where as men use their “masculinity” and the physical aspect to get the message across.

However we can say that the guardian brand might appeal to a upper class .As first of all, we see all the people in the advert using an “apple “product e.g. Mac, iPad, iPhone etc., where these products are usually owned by a the socio economic demographic “a-B” as these products are expensive, which in the upper class audiences while watching this will be able to identify with this (personal integrative needs). Which reflects the guardian are giving out capitalist ideologies showing how the views of the upper class are important and how they are the non-violent ones as they are sitting at home using their laptops whereas the working class in the deprived areas are the more violent ones doing riots etc., reinforcing stereotypes. As the upper middle class are more fighting with words and the working class are more violent. Also we see the 3 pigs living in small house reflecting a sense of working class living standards, as showing people who come from a working class background have the tendency to commit crime, reflecting a “moral panic”.

Furthermore when it comes to age. Also they realise how everyone have a view on the issue e.g. tweets in different languages “globalisation” showing guardian values as equal opportunities for everyone to say their view. As also not only young people are technology friendly now older people are tech literate as well “silver surfers” showing that guardian is realising the change in people accessing news and how they consume it as well, as the guardian have a twitter page as well giving a chance for people to say their view on a certain issue and also people discussing the issue on twitter (Social integrative needs. As showing the guardian. Also older people will be aware of the guardian due to its print version triggering a sense of identification. Furthermore just “parodying” the 3 little pigs story helps people understand the advert more as people will get a nostalgic feeling as everyone has heard the story before.

Also people who come under the psychographics of innovators will be able to relate to this advert. As in the advert we see the people having a view and fighting for it where innovators are risk takers and have targets they want to achieve such as in the advertisement of fighting for what’s right.  

Trailer Analysis

What techniques does this trailer use to persuade an audience to see the film?

There are many techniques that the Footloose trailer uses to persuade the audience to see the film.
As the first technique is semiotics, as from the institution logo at the beginning of the trailer we see “Mtv films” being shown. Which triggers a sense of expectations in the audiences as mind as “Mtv” is associated with music and youth as previously they have done films such as “Freedom Writers” and “Dance flick” which were both youth centric , and one of them were about music and dancing. As also brand loyal audiences of Mtv will be attracted to watch the movie.

Furthermore for the non-diegetic sound. we see at that the original soundtrack of Footloose is used at the beginning of the trailer and also the old fashioned beetle car. Which tells the audience it’s a remake and also shows a sense of nostalgia. As older audiences will be attracted to see the movie as they might have seen the original one encouraging them to see the new remake and “relive the moment” as they also use scenes from the older version e.g angry dance, train scene. However later in the trailer we see more contemporary music used as this helps for them persuade a younger audience to see the movie, as even though it’s a remake it has a “new modern twist” to it, helping them identify with the lifestyle.

Another way they use to persuade the audience to see the movie is through, the religious view and also the parental concern. As in the trailer we see the main protagonists in a church and even them talking to a reverend. Reflecting conservative and religious view on topics. Also we see a group of teenagers being killed and later parents talking about their children’s safety. Which helps parents and typical nuclear families identify with these values of being constantly concerned on their child’s safety and also a more conservative American audience will be able to identify with these values e.g nuclear families, Sunday church, family dinner. Such as “traditionalists” who like to follow traditional values and behaviours and a sense of “fear of the other” as how the main protagonist comes from another town and wants to change the “laws”. However there is a sense of binary opposition as young vs. old values as later in the trailer we see how the young people fight back and fight for their rights, which persuade the younger audience to watch the movie as they feel they can identify with the behaviour and also “innovators” who are risk takers and who want to achieve targets will be able to identify as in the movie the kids talk about “overcoming the dance ban” showing how they want to achieve the target.

They also use things such as cross media, as at the end we see how you can go on twitter and hash tag footloose reflecting social integrative needs as it helps people interact with each other and talk about the movie, increasing the “hype” of the movie and showing a sense of viral marketing which keeps the movie on their mind and persuading them to see it. Also we see them using editing as to reflect the mood of the trailer as for example the dance at the beginning quick editing but for the sad funeral scene fade in’s, as we also see in the trailer Todorov’s narrative theory being used as at the beginning everyone’s happy dancing but then we see death and the law on no dancing, but then Ren coming to change that.

Documentaries and forms

Documentary

Check point 1

The London marathon is filmed as a documentary because it is an event documentary as it is a major event and it uses voice overs etc. to keep the audiences interest intact.

Check point 2

Big brother is a fly on the wall documentary as 14 house mates have to stay in a house for a certain amount of time (put in a situation) as they use montages throughout the day and use the most interesting bits to convert it into an hour episode. Also it includes interviews from the housemates to talk about how they feel.

Documentary forms

Check point 1

Actuality filming uses footage of real events, places etc. however it is different compared to documentary as it doesn’t have a proper narrative or structure compared to documentary it had more raw footage just put to together it was however then used to be turned into documentary.

Check point 2

They are usually seen as aspirational because they usually focus on accomplishing practical objective and usually are lifestyle programs containing elements of other genres e.g. How to shows. 

Advert Exam Questions

Websex questions

The soundtrack gives more life to the scene as we get to know more of the emotion. The voice over gives us more description about what's going on also the voice over is of the girl who is hosting making us listen more as it is a "trusting voice".

Background music is used to convey meaning. Also editing between different scenes and also blurring of adult images.

The background music are usually instrumentals of songs, and the songs used are more recent trying to give the idea of that this topic very recent and is happening at the moment.

The costume are more casual and normal. lighting is more natural. the make up , props setting etc. is casual as well. Giving the idea of "realism" and also showing sense of identification as we can identify with the general causal lifestyle portrayed.

the dominant images and iconography is about technology and peoples attitudes towards the topic of websex.

the assumption are that the audience will be a young people aged 16-24 who are the main topic about the documentary.

the audience might be able to identify due to topic or they might not react in a positive way however use it for Knowledge (cognitive needs).

by the topic and the use of technology, and the host who is the similar age of the target audience.

the target audience can be between 16-24 year old who are the main topic or it can also be older audiences as "silver surfers" know how to use the internet.

Expository

the use of voice overs, inform, narrator

the expectations are to be informed and exposed to the topic, where they have done well by speaking about the topic.

the youth aged 16-24

sexual life of youths via the internet.

so we get a clearer idea of the topic and make our own judgements from it.

there are of how teenagers are sexually represented.

the main are how teenagers are now more like adults, (sexually) and more independent. Also how technology has taken over our lives and how human interaction has reduced.

through "expert" advice and statistics.

Bbc main aim is to inform,educated and entertain so by that the text is trying to inform more.

The public own it.

Public service

Technophobes

Audience: the gender of the audience can be told according the people being followed for example 5 men being followed can appeal to a audience of men as they might identify with the people, or if it was 5 women then they might be able to identify with the people. However if we have both men and women part of the people then a wider range of audience can be targeted as both men and women can identify with the people. Furthermore a older audience might be able to identify as older audience are known to be stereotypically "not that technology friendly" making the people feel like they can identify with the characters however now older audiences are more tench friendly (silver surfers) therefore they might not watch it. Furthermore people who live in a urban area might watch this program as they are more likely to have more technical devices. Socio-economic band of A-B and E might like this program people from a upper- middle class as they ten to have the "latest gadgets" or are aware about them. Also E band consists of young teenagers who tend to have allot of knowledge on technology and use it for escapism. Latstly Psycho graphics, people who have a interest in technology will enjoy this program. Or also people who don't like technology or fear it will be able identify.

Institution:
- basic following of their lives
- dramatic people
- dramatic lives of the people
-typically white working class

Media forms:
On Bbc 3 they tend to pick the people who are more dramatic or have really dramatic lives to make it more interesting for the audience to watch. this show will be more of a observational/Expository documentary as they will observe the 5 peoples live and will make those 5 people do the voice overs etc. as there isn't a main host for the show the 5 main people just lead the show. Furthermore it is less of reflexive documentary as they will edit all the problems in post-production.

Representation:
might be negative as in the 21st people are supposedly to be "tech friendly"
that not everyone has adjusted to the 21st century and people living in certain areas still have a fear of technology. Or also positive as how these people live life without technology and how we have become so dependent on technology and how it is taking over our lives.

Web review
Imagine not living without your Phone or not being able to use the internet? well if you tell anyone today to give up any of their "techno luxuries" imagine how we would react? But 5 individuals have been doing that nearly all their life. We see that in Bbc 3's new show Technophobes where we follow the lives of these 5 individuals and see how they haven't been as technology friendly as society believes they have to be. Technophobes is a smart and new show that actually makes us think how Technology has taken over not only us but our lives it shows how these 5 individuals are living their life without the use of technology. We even get to see even one of them not using a phone fearing that it has a mind of its own weird? Technophobes is your typical Bbc 3 but however seems to impress us with its individuality and different approach in how still people in the 21st century have the fear of technology, making us think that not everyone is the same.

Documentaries

documentary film:  comes from the broad categories of moving image. its a non-fictional motion picture that documents reality of people, events etc..


Observational documentary 
is a documentary that follows the person around to observe their events that happen in their life.
in this documentary there tends to be no interviews or no voice overs.
the equipment tends to be informal E.g hand held cameras
Longer takes tend to be used.
Examples:
16 and pregnant- observes the life of the pregnant teens, no interviews, long takes
teen mom
jersey shore



Expository documentaries
expository documentaries that expose a person or topic using voice overs (authoritative commentary "voice of god") combined with a series of images aim to be descriptive and informative.
Conventions : rhetorical, facts and opinions
- interviews
- narrative structure
Examples
Ken Burns' the civil war (1990)
Shock of the new (1980)


reflexive documentary
it is known to be experimental as it provides a narrative to the documentary. out of all the documentaries it is highly influenced on "realism", as they try to show exactly what happens without editing.  such as it makes the audience more aware of the problems the maker faced while filming.
- interviews
Examples
driving me crazy
his big white self












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Essay planning

Consider the reasons media products from your case study are present across a range of media platforms 

introduction

in this essay i will be discussing the reasons why super 8 is present across a range of media platforms....

-to reach their target audience and a wider range

- for example young teenagers are more into "lean forward media"

media platforms and the advantages

there are various advantages in using various media platforms, as in the over saturated market every institution wants their film to stand out to the audience. So to stand out they use a variation's of platforms.

variation- targets different socio-economic bands, gender and age.

E-media

social networking sites

-cheaper

-faster "as if they have 100,000 thousand fans on Facebook by updating a status instantly 100,000 people are aware what's going on in the promotions"

-reaches a lower band audience E so the lower economic band is covered

-reaches a younger audience as they are into "lean forward media" - which could lead to pester power.

-interaction audiences feel more involved which could bring out the uses and gratification need of social integrative-leading to friends and family discussing about the movie- for example hash tagging on twitter. and also gives the audience a chance to discuss and ask questions with the actors and institutions breaking the barrier between institution's and audience.

-globalization-  audiences round the world

convergence

Moving image

trailers

- gives more information about the movie- best bits are shown

- "lean back" and "lean forward media" such as it is available on TV and internet

- tv spots- reaches variation on audiences for example showing it after a supernatural show or family show

- uses and gratification-  identification- the characters for example family character or escapism and entertainment- such as homage to Spielberg brings old fans

- can reach high/low economic band depending on which channel or website the trailer is shown

-old/younger audience such as it is avialble on-line and TV (Cross media)

-narrative- Propp

print media

 billboard( posters)

- lean back - you pass the billboard- therefore the information comes to you

- high economic band- billboards on a high way- cars

- teases the audience to find out more information- snowball effect such as audiences want to find more and use other platforms E.G watch the trailer.

- enigma codes

- cognitive needs- gives knowledge and information

in conclusion

reason for being present is to attract various audiences

...

save money, stand out, cross media

- but are more present in e-media

- faster, cheaper, 

moving image/print

-costly

least effective

and in decline